“Never take your eyes off the cash flow because it’s the lifeblood of business.” — Richard Branson Most business owners don’t need to be told that cash flow matters.They already know it does. What’s easy to forget—especially when things are busy—is just how unforgiving cash flow can be . You can be profitable, booked out, growing, and doing everything “right,” and still find yourself stressed about payroll, timing bills, or waiting on checks that should have arrived weeks ago